We are seeking a passionate and creative Content Creator to join our retail brand, Jamtangan.com. The ideal candidate is a watch enthusiast with a deep understanding of the retail industry and a keen eye for trends in timepieces. This role requires someone who is highly adaptable, data-driven, and has exceptional communication skills to connect with our target audience in Indonesia.
Key Responsibilities:
- Content Planning: Plan, develop and manage high-quality content across various platforms, including social media (Instagram, TikTok, Youtube), blogs, and newsletters in daily & weekly basis.
- Content Creation: Produce and execute in video production process including conceptualization, storyboarding, scheduling, recording, editing, and posting.
- Trend Research: Conduct research on upcoming fashion trends and social media trends to ensure our content remains fresh, relevant, and ahead of the curve.
- Data Analysis: Monitor and analyze content performance metrics such as reach, engagement, and follower growth. Use insights to refine and optimize content strategies.
- Social Media Management: Manage social media accounts, ensuring consistent brand voice and aesthetic. Engage with followers and respond to comments and messages promptly.
- Creative Ideation: Generate innovative content ideas that align with brand values and marketing objectives. Collaborate with the marketing team to brainstorm and execute campaigns.
- Audience Engagement: Understand and effectively communicate with our target audience—Indonesia's fashion luxury customers—by tailoring content to their preferences and behaviors.
- Collaboration: Work closely with the marketing, design, and sales teams to align content with overall marketing strategies and campaigns.
- Stay Updated: Keep abreast of industry developments, competitor activities, and emerging digital marketing trends to maintain a competitive edge.
Requirements:
- A deep love for watches, with a strong understanding of different watch brands, types, and industry trends.
- Prior experience or extensive knowledge in the watch industry, including familiarity with major watchmakers, collectors' trends, and unique timepiece features.
- A creative mindset with a talent for generating unique and captivating content ideas centered around watches.
- Confident and proficient in managing the end-to-end creation process, from concept to post-production.
- Ability to quickly adapt to changing trends and viral content, keeping the brand relevant and engaging in the watch industry.
- Able to express various facial expressions and body gestures that align with the key message of each video.
- Exceptional verbal and written communication skills in English, with strong pronunciation and the ability to clearly convey ideas about watches.
- Proficiency in using analytics tools to measure content performance and extract actionable insights.
- Strong ability to research watch industry trends and social media engagement strategies.
- Willingness to understand and engage with Indonesia's watch market, tailoring content to meet the interests and preferences of the local audience.
- Ability to work independently or collaboratively within a team environment and manage multiple projects simultaneously to meet deadlines.
Preferred Qualifications:
- Bachelor’s degree in Marketing, Communications or a related field.
- 1-2 years working experience in the same position or related field.
- Experience working with Retail Industry.
- Familiarity with social media management tools and analytics platforms.
- Graphic design or video editing skills.