Content Creator

Jakarta, DKI Jakarta
Work Type: Contract

We are seeking a passionate and creative Content Creator to join our luxury fashion brand The ideal candidate is a fashion enthusiast with a deep understanding of the luxury industry and a keen eye for trends. This role requires someone who is highly adaptable, data-driven, and has exceptional communication skills to connect with our target audience in Indonesia.

Key Responsibilities:

  • Content Planning: Plan, develop and manage high-quality content across various platforms, including social media (Instagram, TikTok, Youtube), blogs, and newsletters in daily & weekly basis.
  • Content Creation: Produce and execute in video production process including conceptualization, storyboarding, scheduling, recording, editing, and posting.
  • Trend Research: Conduct research on upcoming fashion trends and social media trends to ensure our content remains fresh, relevant, and ahead of the curve.
  • Data Analysis: Monitor and analyze content performance metrics such as reach, engagement, and follower growth. Use insights to refine and optimize content strategies.
  • Social Media Management: Manage social media accounts, ensuring consistent brand voice and aesthetic. Engage with followers and respond to comments and messages promptly.
  • Creative Ideation: Generate innovative content ideas that align with brand values and marketing objectives. Collaborate with the marketing team to brainstorm and execute campaigns.
  • Audience Engagement: Understand and effectively communicate with our target audience—Indonesia's fashion luxury customers—by tailoring content to their preferences and behaviors.
  • Collaboration: Work closely with the marketing, design, and sales teams to align content with overall marketing strategies and campaigns.
  • Stay Updated: Keep abreast of industry developments, competitor activities, and emerging digital marketing trends to maintain a competitive edge.


  • A deep love for fashion, particularly in the luxury sector, and a strong understanding of the industry's nuances.
  • Prior experience or extensive knowledge in the luxury fashion industry, including familiarity with major brands, designers, and trends.
  • A creative mindset with a knack for generating unique and compelling content ideas.
  • Confident and proficient in managing the end-to-end creation process and post-production.
  • Ability to quickly adapt to changing trends and viral content to keep the brand relevant and engaging.
  • Able to express different facial expressions and body gestures according to the video key message.
  • Exceptional verbal and written communication skills in English, with advanced pronunciation and the ability to convey ideas clearly and effectively.
  • Proficiency in using analytics tools to measure content performance and derive actionable insights.
  • Strong ability to conduct thorough research on fashion and social media trends.
  • Willingness to understand and engage with Indonesia's fashion luxury market, tailoring content to meet their needs and preferences.
  • Ability to work independently or collaboratively within a team environment and manage multiple projects simultaneously to meet deadlines.

Preferred Qualifications:

  • Bachelor’s degree in Marketing, Communications, Fashion, or a related field.
  • 1-2 years working experience in the same position or related field.
  • Experience working with luxury fashion brands.
  • Familiarity with social media management tools and analytics platforms.
  • Graphic design or video editing skills.

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